Collected · selected period
KES 0
The Novano ledger
See the story behind every stay.
Keep collected cash, real house costs, and partner shares in the same clear view. Upload a receipt once, then keep the record editable as the details settle.
Working principle
House cost first. Shared profit second. Correct an imported cost any time. The split recalculates with it.Gross profit · selected period
KES 0
Abbas · selected period
KES 0
Ema · selected period
KES 0
Performance & report window
to
This year
All pages and reports use the same selected period, based on the day each entry was first saved in Nairobi time. Stay dates do not affect monthly results. Editing an entry keeps its original entry date.
Period collectedKES 0
Period gross profitKES 0
OverheadKES 0
Net after overheadKES 0
Ad spend mix
Vamos vs NovaCollected and profit
Monthly movementTrip profitability
Most recent staysRevenue engine
Trips
Upload a PDF, review every extracted field, then save an editable record.
Log a new stay
The split is calculated from collected cash minus house cost and trip expenses.
Saved trips
Correct house costs, dates, or imported details whenever you need.
| Entry date / brand | Guest | Stay | Collected | House cost | Trip exp. | Profit | Abbas | Ema | Receipt | Details | Actions |
|---|
Demand engine
Ad spend
Keep acquisition costs close to the stays they support.
Log ad spend
Campaign costs reduce Novano net after trip profit is calculated.
Saved ad spend
Edit a campaign amount or channel if the invoice changes.
| Date | Brand | Channel | Amount | Actions |
|---|
Demand engine
Marketing
See what acquisition is producing, using the same window selected on Overview.
This year
Simple, decision-ready numbers
KES · live from your ledger
CAC and ROAS are blended from recorded ad spend and stays in the selected window. LTV is the observed average revenue per named guest across all saved stays, so the dashboard stays useful without pretending organic and paid bookings are perfectly attributed.
Ad spend
KES 0
Bookings
0
Blended CAC
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Blended ROAS
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Average order value
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Contribution margin
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Observed LTV
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LTV : CAC
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Brand performance
Blended view of each brand in the selected window.
| Brand | Ad spend | Bookings | Collected | CAC | ROAS |
|---|
Signals to watch
Short prompts based on the current numbers.
Spend by channel
Recorded ad spend, grouped by the channel you enter.
| Channel | Spend | Share |
|---|
How the maths works
Every figure is transparent and traceable.
- CACAd spend / bookings
- ROASCollected / ad spend
- LTVAvg. named-guest revenue
- Break-even ROAS1 / contribution margin
Keep guest names consistent on trips for a more useful observed LTV and repeat rate.
The full picture
Profit & loss
Trip economics first, then the overhead that keeps the engine moving.
This year
Trip incomeKES 0
Gross profitKES 0
OverheadKES 0
Net NovanoKES 00% net margin
Exports
Share a clean snapshot with your team or keep the raw data for analysis.
Export periodThis year
to
The report uses the selected report window and includes its trips, ad spend, other expenses, partner shares, and marketing metrics.
Other expenses
Log one-off and recurring costs. These reduce Novano net separately from trip profit.
| Date | Brand | Description | Amount | Actions |
|---|